Why .mobi?
There are more mobile phones than TVs and PCs combined.... 60% of consumers have a web enabled phone. It's no surprise that big brands are using .mobi (dot mo be) like: foxnews.mobi, fox.mobi, mtv.mobi, tbs.mobi, hilton.mobi, hertz.mobi, disney.mobi, target.mobi, nordstrom.mobi, amazon.mobi, chase.mobi, bofa.mobi, fidelity.mobi, etrade.mobi, amtrak.mobi, weather.mobi (The Weather Channel), ticketmaster.mobi, zagat.mobi, blackberry.mobi, msn.mobi, yahoo.mobi, nba.mobi, autotrader.mobi, 1800flowers.mobi (just to name a few).
Designed to improve navigability on small displays and accelerate page loads, .mobi offers a special interface and tools to help searchers find what they are looking for faster. People are dedicated to the digital lifestyle in every aspect of life - at work, home and play... .mobi is on the advent of a social trend. Users enthusiastically say searching, browsing and reading were all exceptionally better and pleasing compared with a conventional browser.
Here are solid reasons:
> The new generation of mobile networks and phones has made it fast and “flat rate” data plans make it affordable. A mobile site can take advantage of that and increase accessibility.
> ".mobi" means "mobile" like ".com" means "commercial" on a "computer." It is applied significantly more than any other mobile convention and used in association with your main TLD (Top Level Domain).
> .mobi is a trustmark. Tells users the site works on any mobile device because of the design, compression and downsampling technology. A .mobi address guarantees a site will work on mobile devices because dotMobi's ensures that sites adhere to all mobile standards.
> A regular normal website can be converted to .mobi format in seconds eliminating site development time.
> .mobi expresses dominance ~ like .com, any other domain convention will lack formability. Lock in .mobi, while they are inexpensive... values escalate weeky... assure it is not used elsewhere in the future.
> Today’s everyone wants everything on fingertips and this what really enables it. Customers are mobile, is your content? If your brand will leave a positive impression.
> New internet trend - many people access .mobi sites from regular computers for quicker, abbreviated, streamlined navigation.
> Current site "mobilized" for free and runs for less than $20 per year in ISP fees.
> "Found .mobi incredibly effective. One simple site combined/created powerful yellow pages, call center and internet resources for virtually no expense." VP Marketing. www.bofa.com www.bofa.mobi
The mobile Web is growing passed its infancy to become the next truly exciting avenue for content, services and commerce. The winners have shown the foresight to excel within a quickly changing and increasingly mobile Web universe.
Backers get it
Microsoft, Google, Yahoo, T-Mobile, at&t, Verizon, BT, Comcast, Sun Microsystems, Intel, Cisco, hp, Motorola, Nokia, Samsung, Fujitsu, Blackberry, Ericson, Vodafone, 1and1 and Go Daddy helped create and endorse .mobi.
Key features & benefits
· People can locate information about you anywhere, at any time – better search engine discoverability · Instant mobile Web presence with no development effort · No separate hosting account or code to manage · Preserves look and feel of your existing Web site brand · Increased search engine rankings · Adds additional mobile features ~ Click-to-call: Users of many phones can initiate a call to you simply by clicking the phone number; Instant Mobilizer automatically converts phone numbers to “click-to-call” links for you - Google map auto-generation: if an address is on the mobile Web page, a link to a Google map will be added, to allow the user to easily locate the destination.
Extend your company’s reach with .mobi
Insightful companies are expanding their reach with a .mobi site as a companion to the primary Web site. Mobi sites are smaller, faster and more concise so they can be easily accessed via a variety of mobile devices, including cell phones, SmartPhones, Windows Mobile Devices, RIM devices and more. Make it easy and convenient for people. Perfect for restaurants, movie theaters, banks, hotels, hospitals, emergency agencies, stores or any other business that wants to be easily accessible. With a .mobi site, you can get info, bank, check schedules, make reservations/arrangements, get locations/directions, buy tickets, access offers and more — all from the mobile phone! Protect your brand from copycats, competitors, those with a similar name in different industries, or being held for high ransom by a professional domain marketing company. Enhance communication by expanding access via mobile devices.
Are you ready for the mobile web?
Our lives and the web are mobile and .mobi is the recognized top level domain for the mobile internet. A mobile website using a .mobi domain is the clear and intuitive naming choice. .mobi says "mobile-optimized site designed for mobile handsets and devices." .mobi offers guaranteed usability and a good user experience. A .mobi needs no qualifier - it's simple and intuitive. TLD .mobi has already made headlines with several domain sales over half a million dollars, indicating the confidence in this domain extension. It proves users simply want easy access to basic information. dotMobi engaged with the Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices. Technical solutions from compressing/downsampling and microbrowsers, can tailor any website to small display (using small screen rendering techniques). However, the browsers must still download an entire page (with graphics and other related files) which, if not optimized for mobile phones, can be cumbersome, time-consuming and expensive to download. This is the idea behind proxy-based microbrowsers that download the optimized and compressed version of web pages through dedicated proxy servers. However, web pages viewed on a device via a proxy-based microbrowser are rarely specifically designed for a mobile phone, so it is left up to the proxy server and browser to decide what to compress, what to display, and how to display it, which, unlike the .mobi version of the site, may not be what the web page owner intends on different mobile devices. There are also specialized content adaptation solutions that typically operate on a server, where they employ specialized adaptation techniques to provide optimized representations of Web sites to mobile devices regardless of what browser they use. However, .mobi eliminates the intermediary step of having to adapt content for mobile phones, as the sites are specifically designed for viewing on any mobile phone. The .mobi sites produce user experiences consistent with their guidelines and specifically optimized for mobile phones.
Customers should have all of the services and access to information on their handhelds and mobile phones that they can from their desktops or laptops. Companies have to provide a destination for customers using handhelds that is specialized for mobile viewing. If they don’t do this, the consumer has an experience accessing the company’s web site that ranges from poorly organized to un-usable which reflects their experience with the company. Every company wants every ‘touch’ to be of the highest quality with consumers and potential consumers.
Advantages of mobile friendly
The main advantage of .mobi, from the users' perspective, is that they are guaranteed a site optimized for usage on the go. This means hard factors such as smaller screens, device form/size, device input/output options, existence of embedded sensors (acceleration, location, touch, light/darkness, ambient noise), as well as soft factors such as expectations of immediacy of results, context awareness under a shortened attention span (compared to the detail of office/home/desktop sites).
For discussions, details, advice, or simply interested in a .mobi TLD name, please Contact 303.770.8778, or
Email : info@theenvironmentalcoalition(dot)org Web: www.theenvironmentalcoalition.org
TLD usage notice - Certain .mobi sites were reserved for our campaigns, programs, project, research, study, and others uses, including for patrons, supporters, potential alliances or collaborations, user groups, organizations, etc. and possibly as a helpful courtesy, assistance, or reciprocity. Attention is given not to infringe on a business cyber trademark ~ keeping in mind uses are varied. There are so many varied instances of fair use vs trade name infringement. Before paying an attorney to send a letter claiming rights please call 720-488-1212 to inquire if available to transfer a domain easily. A courteous approach could easily result in domain allocation to a different industry, or person than the initial intent.